Why I stopped developing themes, and why I started again


Happy weekend! After an exciting launch week, I wanted to tell you a little about why I love Elementor so much. But first, a little back story behind when I became an Elementor fangirl. 

This is a personal story, and one that I have a hard time sharing. If this is too much TMI, I won’t even be mad if you leave and never return. 🖤

A few years ago, I stopped development on a theme called Whimsy Framework (that might even be how you know me). Earlier that year, I lost two lifelong friends to cancer within days of each other, and a few months later I was hospitalized for an emergency surgery to remove stage IV endometriosis.

This was top on my list of most often used emojis the entire year: 💔

It was often the only thing I could say to anyone. 

Something had to give, and that something was the business and project that I had worked so hard to create and maintain. My mental and physical health demanded my full attention for awhile.

Then, when I finally found my footing and had a new game plan… I found out I was having another child.

An impossible surprise, and so again, my business plans were thrown off track.

It was a bit of an accident that I stumbled on Elementor. When I began making websites in the early internet days, page builders were a gross mess. But Elementor was a cleanly developed plugin that claimed to be user AND developer-friendly. Meaning it was fast, easy to customize, and didn’t leave a footprint of shortcodes behind if you ever decided to stop using it. And it delivered. The first time I used Elementor, it reawakened my love for making websites. It made things simple, and quick.

I’ve spent the past two years working exclusively with Elementor for my clients and I found the need for a plain, barebones theme that I could set the global colors and fonts and let the Theme Builder handle the rest of the design. It’s my site blueprint, or Sapphire. ✨

It’s a simple theme with basic customizer controls, and it comes with a starter kit for the Theme Builder if you use Elementor’s premium version. I’m also giving away a copy of my mini-course, Website Noob, if you need help getting started. 

Sapphire is on sale for $19, and today is the last day before the price goes up, so grab it now and celebrate this major milestone with me

Coincidentally, Elementor Pro is on sale this weekend, too. It’s their birthday! Celebration abounds!

And sometimes if we’re lucky, it balances the sorrow.

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About the author
Natasha Cozad
Natasha Cozad
Hey there! I'm Natasha Cozad. I have 20 Years of experience in branding + web design. I started my first website in 1998 when I was 13 years old. I transitioned those years of learning and practice into a career that has allowed me to constantly learn, grow, and help other people find their path as entrepreneurs.

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