4 simple questions to ask before you rebrand

4 simple questions to ask before you rebrand

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There are plenty of reasons to rebrand. An outdated image, a change in products or audience, or repositioning your business to name a few.

No matter what the catalyst is for a rebrand, there are some simple but crucial questions to answer before you start yours.

1. Why are you thinking about rebranding your business?

Get specific about the reasons you want to rebrand. Determine your goals and desires for your ideal outcome.

2. What scale of rebrand are you considering?

The scale you’re willing to commit to is essential to decide before beginning a rebrand. How far are you willing to go?

Does your logo need a bit of modernization

Do you need a new website aligned perfectly with your goals

A complete makeover to represent a significant change or shift within your business?

3. Has anything changed in your company recently? 

Here are a few changes within a company that may justify a rebrand:

  • New name
  • New CEO, merger, or acquisition
  • Product or service change
  • New target audience
  • Poor reputation or a public mistake

4. Have you done any research? 

Your competition, target audience, and position in your market are all factors to consider before you decide to rebrand. 

If you’re trying to break into a new market it’s important to get honest about where you are currently, as well as to make specific goals you want to achieve with the help of rebranding.

Are you ready to rebrand your business or product?

The Grand Rebrand package will guide you through each stage of the project — from the initial planning to the launch. It even includes a basic funnel and a 90-day post-launch plan. 

Book a free 30-minute consult call or fill out the following form and we’ll see if a Grand Rebrand is right for your business.

About the author
Natasha Cozad
Natasha Cozad
Hey there! I'm Natasha Cozad, and I have 20+ years of experience in brand & web design. I launched my first website in 1998 when I was 13 years old and transitioned those years of practice into a career that has enabled me to continually learn, grow, and help other people find their way as entrepreneurs.

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