When is the right time to rebrand?

When is the right time to rebrand?

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Are you thinking about rebranding your business?

Often the first time a business thinks about a rebrand is to improve an outdated logo.

But a brand is more than just a logo. It’s the entirety of everything from your colors, fonts, website, the way you communicate with your clients and customers, your online and offline presence, and yeah — your logo, too. 

If you’re already wondering if it’s the right time to rebrand your business, it probably is. 

When is the right time to consider a business rebrand?

  • Realign with company values
  • Outdated image
  • Breathe new life into your business
  • Stand out from the crowd
  • Product change
  • New audience

6 solid reasons to rebrand

Realign with company values

Sometimes a business finds itself with different priorities and goals than when it first started.

It’s natural as business-owners to grow and expand over time, and so it’s no surprise that what used to work when you first started now might be holding you back.

Outdated image

Attracting the wrong type of client or sluggish product sales suggests your branding isn’t working the way it should. Maybe you designed your own logo or hired the lowest bidder on a job board back at the beginning of your business journey.

If it’s been a while since you’ve updated your branding it probably doesn’t represent your business as well as it should.

Breathe new life into your business

Companies that have been around for years without refreshing their brand may accidentally put off potential clients. A brand created a long time ago for a different audience is going to struggle to connect with a modern audience and tech advances.

Unfortunately, it’s a gamble to try fixing what’s not broken, and the colossal rebrand failure of Gap in 2010 is proof of that. They nixed their generic new logo and reverted to their classic identity in a week flat. It’s important to go into a rebrand prepared with a solid strategy to carry you through the entire process.

Stand out from the crowd

Sometimes a particular style finds popularity within a niche market. Think of leaves or watercolors in the wedding photography market or sacred geometry in the wellness market.

Break from a style shared by your competition to effortlessly set yourself apart.

Product change

Sometimes a business needs to update its branding after a change in product or service offerings. 

New audience

If your position in the market has changed, your target audience has likely shifted as well. Repositioning your brand to meet their needs ensures that you’re speaking to your audience effectively.

Is it the right time for your business to rebrand? 

A few things to think about while making your decision:

  • Why are you considering a rebrand?
  • What scale of rebranding are you considering?
  • Has anything changed within your company recently?
  • Your competition, target audience, and position within your market are all things to consider before deciding to rebrand. 

If you are considering rebranding your business or product, a Grand Rebrand will help you at every stage of the project — from the initial planning to the launch. 

Book a free 30-minute consult call or fill out the following form and we’ll see if a Grand Rebrand is right for your business.

About the author
Natasha Cozad
Natasha Cozad
Hey there! I'm Natasha Cozad, and I have 20+ years of experience in brand & web design. I launched my first website in 1998 when I was 13 years old and transitioned those years of practice into a career that has enabled me to continually learn, grow, and help other people find their way as entrepreneurs.

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