Bottle the muse and scale your creative business...
If you’re a creative who loves what you do but you’re overdelivering, undercharging, and struggling with imposter syndrome it’s time to embody your expertise and expand your business.
Need some help?
Apply to join now
Calling all creatives
You’re a creator who can pull mountains out of thin air. You can’t stop, won’t stop, and wouldn’t be employable even if you wanted to. But that doesn’t even matter because you already did what they said you couldn’t and turned your craft into a successful business.
- You love what you do and you want to find ways to take on more dream clients.
- You want to focus on creating and get in the flow of your creative process easier.
- You want to be seen as an authority in your field (and raise your rates to match).
- You’ve been taking action and your business is growing, and you need systems that will support you as you scale.
Sound about right?
Now you’re ready to keep growing and scale to the next level…
But you haven’t been able to without sacrificing your time or the quality of your work.
Not to mention the cacophony of marketing gurus saying you need a group program or a value ladder to successfully scale when you might just need to **sort out your systems and get a little bit of your genius out on paper**.
- You ARE meant for more than burnout and working yourself to the bone.
- You ARE ready to leap to the next level and scale your business while living the good life you’ve been designing for yourself.
- You can bottle the muse without losing the spark.
It IS possible to scale your business even if you don’t want to be an expert influencer with a pretty funnel and a complicated value ladder.
Introducing...
A 3-month program for designers & copywriters who want to integrate their marketing & fulfillment systems so they can scale their creative business without sacrificing time or quality.
Apply to join now
Map a Premium Client Journey from Lead Gen to Loyalty
A mapped-out client journey allows you to guide clients seamlessly through each stage, reducing friction, increasing satisfaction, and setting the foundation for repeat business and referrals.
Build an Automated Client Attraction System
A strategic marketing and lead gen system ensures you can grow your business consistently without being bogged down by manual tasks, allowing you to focus on creativity and service delivery.
Craft a Premium Client Experience & Fulfillment System
A well-executed client experience and fulfillment system ensures client satisfaction, boosts your reputation, and naturally generates referrals, allowing your business to grow organically.
What's in the modules
Module #1
Signature Service Planning
Create a clear, compelling service offering that aligns with your expertise and meets the specific needs of your clients, ensuring you can confidently attract and serve your ideal audience.
What you’ll learn:
- Defining your core offer and deliverables
- Identifying client pain points and desired outcomes
- Establishing pricing and positioning for your signature service
Why? So that you stand out in a crowded market and offer high-value services that resonate with your target clients.
Module #2
Client Journey Mapping
Map out a clear, step-by-step journey for your clients from first contact to project completion, resulting in a cohesive and satisfying client experience.
What you’ll learn:
- Identifying key touchpoints in the client journey
- Anticipating client needs and questions at each stage
- Creating a seamless transition between service stages (lead gen, onboarding, delivery, etc.)
Why? So that you can anticipate client needs and deliver exceptional service at every phase of the journey.
Module #3
Cornerstone Design System
Present a cohesive and recognizable brand identity that reflects professionalism and consistency across all touchpoints.
What you’ll learn:
- Building a cohesive visual identity for your business
- Developing reusable design templates for consistent branding
- Ensuring brand assets are aligned across all platforms (web, social, print)
Why? So that your clients immediately recognize your brand and associate it with quality, making you more memorable and trustworthy.
Module #4
Lead Magnet System
Attracts and nurtures potential clients with valuable content, positioning you as an authority and guiding prospects smoothly into your service pipeline.
What you’ll learn:
- Crafting an irresistible offer that attracts your ideal clients
- Creating a lead capture strategy (landing pages, forms, etc.)
- Automating the nurture sequence to convert leads into clients
Why? So that you consistently generate high-quality leads that are primed to work with you.
Module #5
Appointment Booking System
Makes it easy for potential clients to book time with you, reducing back-and-forth emails and enhancing the overall client experience.
What you’ll learn:
- Streamlining your booking process with automated tools
- Creating a frictionless user experience for scheduling appointments
- Syncing your booking system with your calendar for seamless management
Why? So that you save time and ensure clients can easily schedule time to discuss their needs.
Module #6
New Client Welcome System
Helps new clients feel welcomed, informed, and reassured as soon as they join, leading to better project alignment and smoother collaboration.
What you’ll learn:
- Automating a welcoming sequence with personalized messaging
- Setting expectations and timelines from the start
- Providing onboarding materials (contracts, questionnaires, etc.)
Why? So that clients feel confident and secure in their decision to work with you from the very beginning.
Module #7
Delivery Process System
What you’ll learn:
- Defining a clear timeline for project milestones and completion
- Implementing systems to manage client feedback and revisions
- Ensuring a smooth handoff with final deliverables and documentation
Provides a clear, organized process for delivering work on time and within scope, ensuring client satisfaction and trust.
Why? So that clients receive their deliverables without confusion or delays, leading to higher satisfaction and long-term loyalty.
Module #8
Loyalty Rewards System
Encourages repeat business and referrals through a structured loyalty system, strengthening relationships and maintaining long-term client connections.
What you’ll learn:
- Offering referral incentives to current clients
- Creating a loyalty program for repeat clients
- Providing ongoing value and touchpoints post-project
Why? So that you build a network of advocates who continuously promote your services and come back for more.
Over the past 20+ years, I've had the opportunity to work with hundreds of clients.
When I was starting out, I had absolutely no clue what I was doing in business. I was undercharging and over-committing myself, and I had no idea what the words “out-of-scope” meant or how to enforce any kind of boundaries with my clients.
My client experience instilled no trust in my abilities, so my time and opinions were undervalued. Even though I was able to produce stellar results, the process was messy and I struggled to communicate effectively.
It’s different now because I have a proven system for organizing and automating my creative business.
I created a Signature Service and then stuck to selling it, expanding on it, and turning it into a system that wowed my clients and made them want to share their results (and my name) with their audience.
I’m a mom of 2 and a business owner of twenty years, and I know what it means to desperately need more time outside of your business. I also know what it feels like to want to keep serving clients at a higher capacity without having to create a complicated curriculum.
The good news is you don’t have to give up on working with your dream clients.
My people are practiced at pulling mountains from thin air.
They’re the makers that create because they just can’t stop.
The action-takers who HAVE to make it work because they are otherwise unemployable.
Is that you?
It’s in your spirit to make things from nothing but to do that effectively, you need to separate the work that comes from your soul from the work that’s required to sustain a happy and secure life. (And then delegate the stuff that drags you down.)
But maybe you’re stuck in the old mindsets, the old ways? Too comfortable with the notion of the starving artist and have even become accustomed to the feast or famine cycle even while you burn yourself out doing all. the. things instead of hiring help like a real business.
Apply to join Creative Expansion