The step-by-step process behind a



Next step – Free consultation

After you've read through this page, you can schedule a free consultation. You'll be able to ask me any questions you have before booking!

Pay Your Deposit

Once you’ve decided you want to move forward, you’ll need to pay a 30% deposit to secure your spot in my schedule. Then 30% is due at the start of the project, and the final 40% is due when the project is complete but before the final files are handed over.

Sign my contract

We’ll both need to sign my contract so that we’re fully protected before we begin working together.

Project management

I’ll add you to my project management system, Asana. This is where we’ll communicate and keep all your files and feedback. Don’t worry – I’ll provide you with a video tutorial on how to use it!

Do Your Homework

You’ll need to fill a secret Pinterest board with inspiration and answer a questionnaire. Then you’ll need to upload all your website content to Asana.

At this point, we’ll plan your content & product tie-ins (and write it, if you’re package includes the content upgrade).

Consult call

1-2 weeks before your project begins, we’ll hop on a 30 minute call if you’re up for it. This is the perfect time to ask any last-minute questions you may have!


Color palette
& logo design

I’ll start by creating a mood board that summarizes your brand aesthetic and color palette. I’ll show you three ideas for your main logo. You’ll choose the one you like best, and then I’ll refine it over two revision rounds. Additional revisions are billed at $95/each.

Brand Assets

Your brand board will include the other brand elements listed in your package (logo variations, sub mark, patterns and fonts etc.) You’ll get to see all the elements on one board. Then you’ll have two revision rounds to make changes.

Website design & development

I’ll design a mockup of your homepage before I start working on the live site. You’ll have one revision round to request changes. After you’ve approved it, I’ll turn it into your live site and make your other pages! You’ll then have two rounds of revisions.

Post-launch plan

I’ll fill out your 90-day content plan and integrate your product tie-ins using Trello. I’ll plan weekly blog posts

I’ll design the marketing materials to match at this point as well.

Final payment

Before I hand over your final files and website, you’ll need to complete your final payment. I’ll then send you the link to a Dropbox folder containing your finalized brand files and I’ll hand your website over. You’ll also receive access to my client area where you’ll find WordPress tutorials and advice to help you maintain your website. 

Website walkthrough

Don’t worry, I’m not going to leave you to figure out how to use your website all by yourself. We’ll set up a 30 minute consult call where I walk you through how to use and update your website.

optional but warmly welcomed

If you’d like to share your experience working with me with my future clients please fill out this short form. 

Thank you!

Base Investment


Package Upgrades
Shop + $2k
Content + $1.3k

Are you ready to invest in something that gets you the clients, customers, and cashflow you really want?

(If you're allergic to the phone or video calls just hang tight, I'll email you shortly.)

What happens next?

After we have our initial consultation, if we decide to work together we’ll both need to sign my contract and you’ll need to pay the initial 30% non-refundable deposit to book your spot on my calendar.

Before the project begins, you’ll need to fill out a homework packet and submit all content & photos. Your Grand Rebrand will take 8-10 weeks from start to finish.